“He loves me…He loves me not?” People have relationships with brands. This is a very complex concept because, after all, how can you have a relationship with an idea? Social media has helped us all understand this concept much better by publicly exposing the emotions…
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Social media as a looking glass Social media is the buzzword today. While many companies understand they can’t ignore it and even integrate social media activity into their marketing plans, few are using it to understand consumers’ thinking and implement crowd knowledge in their day-to-day…
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