White Papers

  • Sentiment Index

    “He loves me…He loves me not?” People have relationships with brands. This is a very complex concept because, after all,  how can you have a relationship with an idea? Social media has helped us all understand this concept much better by publicly exposing the emotions…

  • Talkability Index

    “Magic mirror on the wall, who is the fairest one of all?” This is the question the queen is asks the magical mirror every day. She is looking for an answer that will please her, but the mirror, eventually, gives her an honest one, and…